TransCreator RicoLatino

Voice Over and On Camera Talent Demo, Neutral Spanish and Accented English. Contact: [email protected], website: www.vallejos.net

PATIENT EDUCATION - MARKETING COMMUNICATIONS: COLLATERAL Many people have asked me to show examples of “transcreations” (a creative transfer, as opposed to a translation): This began as a regular tr…anslation assignment for a brochure targeting Latino men in the Miami area. However, because of the cultural issues regarding male impotence in Latino populations in the USA, this clearly became a "transcreation" project. Also, the letters “Q&A” on the cover didn’t mean anything in Spanish … “Questions and Answers” translates as “Preguntas y Respuestas,” but in Spanish we don’t use PR or P&R the way Q&A is used in English. So, with no equivalents available, we worked with a designer to create a new visual for the cover.MORE

I served as Language and Culture Consultant on this video program, working with the production and post team. I provided editorial consulting, script transcreation and copy editing, music selection, a…nd voice talent casting, direction and accent coaching. Also, I did talent work on this show: The English voice-over for the TV news story. This is a bilingual production: Besides the English version that you can watch here, we produced a Spanish version for Puerto Rico.MORE

Rico Vallejos, copy and direction on Book-Trailer video Client: Author Cecily Sommers, Futurist Book: Think Like a Futurist I wrote the script and directed the shoot. You can view the video a…t www.CecilySommers.com/bookMORE

Second-hand Smoke Awareness Campaign I did copy and creative direction. My client needed to communicate the negative health effects of exposure to environmental tobacco smoke. Focusing on Latino child…ren in the U.S. for this program, they asked me to develop concepts for a campaign targeting Hispanic parents. The campaign included collateral (brochures), print (newspaper, magazines), poster (out-of-home) and other media vehicles. I developed several concepts, and working with a colleague, a designer, developed the client's final selection, the "FUMAN" campaign. In the first photo at left, the question translates as, "Do your kids smoke much?" The campaign includes education on the health effects of exposure to second-hand smoke, particularly in children. The second photo shows another key message in the campaign, which translates as, "If you smoke at home, so do your children." The third photo shows the call to action: "Please don't smoke at home."MORE

Financial Services: Spanish-dominant Bilingual Mailer I did copy (English and Spanish) and creative direction My client had to execute a direct marketing program targeting Latino households in the U.S…. They requested bilingual copy (English-Spanish) to address a list issue. I recommended making the piece "Spanish-dominant," meaning that most of the message would be in Spanish, with brief, to-the-point copy in English. Working with my client's art director and designer, I produced this SEGURO campaign (two pieces shown here), which won an ARC award by the Midwest Direct Marketing Association. ARC stands for Art, Copy, Response: The campaign exceeded all response rates in al the target markets.MORE

A poem for my sister, Lidia, my best friend. She lives in Argentina, and I in the States. This is the English version of the poem, "Odio los aeropuertos," which also is posted here in M…Nartists.org. It is inspired by her visits to the U.S.MORE