Artist
RicoLatino

Biography
I help organizations communicate effectively. For this I consult, write, copy edit, creative direct, and translate/TransCreate (English and Spanish). I have significant experience developing international and multicultural marketing and corporate communications. Cool side hustles: Neutral Spanish Diction Coach and on-camera & voiceover Bilingual Talent.
I spent most of my life in Europe and the States, and return to my roots in Latin America often.
One way to sum up my professional experience: I apply cultural anthropology to solve business communications challenges.
Additional professional experience: developing and executing cultural competence programs as part of inclusion strategies.
Some testimonials:
"I love working with Rico! His sentences are tight, his word choice exact, his transitions breezy. Whether it's reviewing copy I've written or working together live on a document, Rico not only improves the material, but also makes me a better writer. The quality of Rico's work has earned my highest -- and spontaneous -- praise: 'You're so #^%* good!'" Cecily Sommers, Futurist (Founder, The Push Institute)
"Rico is responsive, innovative, and confident. I enjoy working with him -- he gives genuine, timely feedback, and he always comes through with rush projects. His work is flawless!" Nicole Harrison, CEO, SocialNicole Online Marketing
Artist Statement
I work to communicate quickly and efficiently. I'm no friend of convoluted copy, and a fair amount of my practice entails "cleaning up" TV, radio and video scripts and other marketing & advertising copy, in both English and Spanish.
My specialty? TransCreations (creative transfers). Because in most creative pursuits, translations don't work.