Artworks
Video
Article: Non Fiction
2015
Advertising Copywriting
2002
Advertising Copywriting
2002
2 channel video installation
2008
Advertising Copywriting-Tagline
2002
Promotional Video
2012
Writing
1998-2005
2000
Conceptual Work
2005
Poetry
2009
Advertising Copywriting
2005
Color photography
2005
Poetry
2006
Color photography
2006

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  • A poem for my sister, Lidia, my best friend. She lives in Argentina, and I in the States. This is the English version of the poem, "Odio los aeropuertos," which also is posted here in MNartists.org. It is inspired by her visits to the U.S.
  • TransCreator RicoLatino updated the Artwork Seguro
    Financial Services: Spanish-dominant Bilingual Mailer I did copy (English and Spanish) and creative direction My client had to execute a direct marketing program targeting Latino households in the U.S. They requested bilingual copy (English-Spanish) to address a list issue. I recommended making the piece "Spanish-dominant," meaning that most of the message would be in Spanish, with brief, to-the-point copy in English. Working with my client's art director and designer, I produced this SEGURO cam…
  • I love this place! That's what keeps me here. What's around the corner? That's what keeps me going. (Location: Catalunya, Spain.) EN ESPANYOL: Me encanta este lugar! Por eso estoy aqui. Que hay a la vuelta de la esquina? Por eso sigo adelante. Foto: Pueblito al norte de Barcelona, Catalunya, Espanya.
  • Taken from my home in Plymouth, Minnesota
  • This is the Spanish version of the poem, "I hate airports," which also is posted here in MNartists.org.
  • I served as Language and Culture Consultant on this video program, working with the production and post team. I provided editorial consulting, script transcreation and copy editing, music selection, and voice talent casting, direction and accent coaching. Also, I did talent work on this show: The English voice-over for the TV news story. This is a bilingual production: Besides the English version that you can watch here, we produced a Spanish version for Puerto Rico.
  • La Voz de La Plaza -- a Spanish-language Latino magazine with a readership of 2 million across the USA, primarily California, Florida, New York, Chicago, key Texas cities and the southwest.
  • TransCreator RicoLatino updated the Artwork FUMAN
    Second-hand Smoke Awareness Campaign I did copy and creative direction. My client needed to communicate the negative health effects of exposure to environmental tobacco smoke. Focusing on Latino children in the U.S. for this program, they asked me to develop concepts for a campaign targeting Hispanic parents. The campaign included collateral (brochures), print (newspaper, magazines), poster (out-of-home) and other media vehicles. I developed several concepts, and working with a colleague, a desi…
  • La Voz de La Plaza -- a Spanish-language Latino magazine with a readership of 2 million across the USA, primarily California, Florida, New York, Chicago, key Texas cities and the southwest.
  • Emily Gastineau updated the Artwork Nye Beach Dogs