How Minneapolis-based Munsingwear rose from undergarments to apparel dominance - all thanks to "itchless underwear".
Minneapolis-based Munsingwear cornered the union suit market in the early 1900s and went on to become the largest underwear company in the world. MN90 producer Marisa Helms tells us that Munsingwear's rise to under garment dominance all started with the invention of "itchless wool," a revolution in its time.