contact name: Rico
Benicio del Toro
LARAS (Latin Academy of Recording Arts & Sciences or Latin Grammys)
AHAA (Association of Hispanic Advertising Agencies)
NAHJ (National Association of Hispanic Journalists)
AdFed (the Advertising Federation)
NSHMBA (National Society of Hispanic MBAs)
I am a writer/director, copyeditor, and consultant with a specialty in multicultural communications and significant experience in marketing communications and corporate communications programs.
Or shall I say programmes?
I spent most of my life in Europe and the States, and return to my roots in South America often.
I am fortunate to work with talented teams in great organizations (both for-profit and non-profit) putting our heads together and pursuing our dreams, passions and visions to accomplish amazing goals and missions.
"I love working with Rico! His sentences are tight, his word choice exact, his transitions breezy. Whether it's reviewing copy I've written or working together live on a document, Rico not only improves the material, but also makes me a better writer. The quality of Rico's work has earned my highest -- and spontaneous -- praise: 'You're so #^%* good!'"
Cecily Sommers, Futurist (Founder, The Push Institute)
"Rico is responsive, innovative, and confident. I enjoy working with him -- he gives genuine, timely feedback, and he always comes through with rush projects. His work is flawless!"
Nicole Harrison, CEO, SocialNicole Online Marketing
Awards received for copy written in English and Spanish (advertising copywriting, journalistic feature writing and creative direction):
Silver Quill Award (IABC)
Four Latino Marketing Awards
ARC Silver Award (MDMA)
Direct Marketer of the Year Award (DMA)
Outstanding Achievement Award (State of Minnesota)
Minority Business Award(The Business Journal)
-Served as judge for various advertising awards competitions such as EFFIEs and ADDYs.
-Regular speaker for marketing, diversity and trade groups, including Hispanic Marketing Conferences.
-Served as Adjunct Faculty (Multicultural Communications) at the University of St. Thomas' Masters of International Management program.
-Trustee Emeritus, Hamline University
-Served on the Editorial Boards of MARQ Magazine (Star Tribune) and La Prensa de Minnesota.
-Founding board member of the Hispanic Chamber of Commerce of Minnesota (2000-2006)
-Served on the boards of The Push Institute, Hamline University, La Oportunidad, LAG (Latino Artists Group), CreArte, and La Conexion. Current board service: Teatro del Pueblo, Marnita's Table.
-Taught in programs for the U.S. Agency for International Development.
-I've presented on Hispanic Marketing and other multicultural topics at dozens of companies, professional associations, and colleges and universities.
"Anyone hoping to understand today's multicultural marketing -- and marketing to the exploding Latino community in particular -- can do no better than to listen to Rico. His speech to our group of mesmerized marketing, PR and event planning professionals was eye-opening, informative, high-energy and enormously entertaining. Drawing from his experience working in Europe, Latin America and barrios across the United States, Rico exploded our misconceptions and suggested strategic ways that savvy marketers could connect with the fastest growing ethnic community in America. Outstanding!"
Paul Maccabee, President, Maccabee Group Public Relations, Minneapolis
-Consumer information and patient education materials (print, audio/video) for Hispanic populations in the United States
-Hispanic and international screenwriting and direction
-Clients include 3M, Coca Cola, Honda, General Mills (Que Rica Vida), Verizon (La Plaza), Radisson, American Express, Best Buy, Cargill, ConAgra, Edina Realty, Fingerhut, Gold'n Plump, Green Giant, Hazelden, Hormel, Land O'Lakes, Toro, Medtronic, Mercado Central, Olive Garden, Regis, Sesame Street, Target, REDA/District del Sol, Walmart
-Political work includes Mark Dayton's 2010 Governor Campaign and Ned Lamont Senate Campaign
LAG/Latino Artists Group
Joyce Bilingual School
La Voz de La Plaza
Vida y Sabor
The Business Journal
La Prensa de Minnesota
La Voz Latina
Gente de Minnesota
Country of Citizenship: