You’ve heard of the 4 Ps of Marketing, right? Promotion, price, place, product. Old school stuff, a marketing mix that has been redefined ad nauseam in an attempt to make it fit today's market realities. I like to think about the 4 Rs of marketing instead, something that in micromarketing circles we've been talking about since the 1990s.
In the past I’ve spoken about the 4 Rs of Hispanic Marketing, yet this model includes universal principles of what works today. Here they are.