"Fashion Week Minnesota (FWMN) kicked off its week-long series of events Friday, April 21 at the Machine Shop Minneapolis with the Envision fashion show. FWMN is a semi-annual event that brings together artists involved in the Minnesota fashion industry. The show highlights many different members of the industry, including designers, stylists, makeup artists, musicians, visual artists and retailers. FWMN’s inaugural season was in Spring 2015 and since then the event has grown significantly. This year, almost 400 people came to Envision.
Envision, hosted by Twin Cities fashion icons John Mark and Tricia Heuring, brings together 10 designers in the Minnesota fashion community. The event showcases the best and brightest up-and-comers of the industry, as well as its veterans. The 10 shows offered an exciting look at the emerging trends in the industry with designers’ stylistic priorities ranging from sustainable fashion and androgynous wearability to inspired street-style and strong femininity.
Envision opened with a composed and focused collection from Kindred Folk, a Minnesota favorite. On its website, Kindred Folk is a self-described “boho chic adornment for those star folks in the sky.” The brand aims to “honor sustainability and freedom in personal style.” Selling subtle, tie-dye tunics, dresses and clavicle-length summery floral earrings, the brand emanates effortless style for the warmer weather.
Models attending the show wear clothes from Autumn’s Vintage. Photo by Deidre Hall ’17.
Kindred Folk set the scene for the ethically and locally-concentrated brands and their fashion-forward designs." -Liz Hallgren, The Mac Weekly
"This season, local brand Kindred Folk—made up of designers Kimberly Jurek and Jen Chilstrom—combined its sustainable style with local art. The duo joined forces with Minneapolis-based painter Mary Olson for a collection that featured original painted fabrics, silk screening, and hand dying in bright spring colors paired with bold stripes and hydrangea-inspired accessories. The collection was something of a departure for the brand, which typically skews toward edgier, boho, rock 'n' roll-inspired looks. I simply love this new direction for them—it was a refreshing twist on the brand's long-established aesthetic and a fresh way to start the show. "- Jahna Peloquin, Minnesota Monthly