Second-hand Smoke Awareness Campaign I did copy and creative direction. My client needed to communicate the negative health effects of exposure to environmental tobacco smoke. Focusing on Latino children in the U.S. for this program, they asked me to develop concepts for a campaign targeting Hispanic parents. The campaign included collateral (brochures), print (newspaper, magazines), poster (out-of-home) and other media vehicles. I developed several concepts, and working with a colleague, a designer, developed the client's final selection, the "FUMAN" campaign. In the first photo at left, the question translates as, "Do your kids smoke much?" The campaign includes education on the health effects of exposure to second-hand smoke, particularly in children. The second photo shows another key message in the campaign, which translates as, "If you smoke at home, so do your children." The third photo shows the call to action: "Please don't smoke at home."