We were commissioned on two fronts to design the lobby of the SOHO building in the Northloop of Minneapolis. The building was marketed to artists and rightly so, the lobby of each floor of the building featured a commissioned art piece by one of several local artists. Souliyahn was selected as the artist for the main floor lobby. Simultaneously, Tia was hired to help select finishes & lighting for the lobby and the main elevator for the building. Working with the marketing materials and identity Master already developed for the property, the few walls in the lobby were painted red, simple glass lighting fixtures hung from cables as if they were simply floating in the space, and the small capacity elevator was finished in red and textured metal wall.