Introducing the first of five speakers in the MCAD+MIMA Speaker Series: Conversations About the Future of Advertising (CATFOA), an ongoing, always-in-beta speaker series co-sponsored by the Minneapolis College of Art and Design (MCAD) and the Minnesota Interactive Marketing Association (MIMA).
Conversation #1: "Tradigitalism" and the Evolution of The Advertising Agency, Alan Wolk, Toad Stool Consultancy (NYC)
What's happening to the advertising agency—its structure, its staff, its mission? Alan Wolk has been chronicling and consulting on this rapid evolution; with extensive traditional advertising experience and deep roots in social media. Alan will dissect how traditional advertising has been mutating, successfully and not successfully, specifically over the past two years. What's working? What isn't? And why?
Please visit Fine Line Music Cafe for directions.
About the MCAD+MIMA Speaker Series:
Developed and hosted by Tim Brunelle (principal, Hello Viking) in conjunction with his MCAD course “The Future of Advertising”, this discussion series is presented by MCAD and the Minnesota Interactive Marketing Association (MIMA) and seeks to improve the quality of interactive marketing and advertising developed in the Twin Cities through enlightening presentations and their resulting conversations. Think “Inside the Actors Studio,” with Tim in the role of James Lipton. In the hot seat are some of the industry’s brightest starts. Don’t miss this opportunity to join the conversation! Find out more at catfoa.blogspot.com.
This event is free and open to the public. Registration is not required, but space is limited. Guests must be 18 years or older to be admitted.
Find out more about MCAD’s BFA advertising program, Bachelor of Science program and Continuing Studies courses.
