Artworks
#digital
Digital, print
2018
Video
60-second and 105-second bilingual talent demos (Spanish & English)
2016
Article: Non Fiction
2015
Advertising Copywriting
2002
Advertising Copywriting
2002
2 channel video installation
2008
Advertising Copywriting-Tagline
2002
Promotional Video
2012
Writing
1998-2005
2000
Conceptual Work
2005
Poetry
2009
Advertising Copywriting
2005
Color photography
2005
Poetry
2006
Color photography
2006
Creative Non-Fiction Essay
2017

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  • RicoLatino updated the Artwork Not a Translation
    And A Translation is Not Hispanic Marketing. Something to keep in mind as we evaluate relevance. Please don't translate: TransCreate. https://www.forbes.com/sites/onmarketing/2017/04/04/is-marketing-in-span...
  • And A Translation is Not Hispanic Marketing. Something to keep in mind as we evaluate relevance.  https://www.forbes.com/sites/onmarketing/2017/04/04/is-marketing-in-span...
  • Voice Over and On Camera Talent Demo, Neutral Spanish and Accented English. Contact: [email protected], website: www.vallejos.net
  • A poem for my sister, Lidia, my best friend. She lives in Argentina, and I in the States. This is the English version of the poem, "Odio los aeropuertos," which also is posted here in MNartists.org. It is inspired by her visits to the U.S.
  • TransCreator RicoLatino updated the Artwork Seguro
    Financial Services: Spanish-dominant Bilingual Mailer I did copy (English and Spanish) and creative direction My client had to execute a direct marketing program targeting Latino households in the U.S. They requested bilingual copy (English-Spanish) to address a list issue. I recommended making the piece "Spanish-dominant," meaning that most of the message would be in Spanish, with brief, to-the-point copy in English. Working with my client's art director and designer, I produced this SEGURO cam…
  • I love this place! That's what keeps me here. What's around the corner? That's what keeps me going. (Location: Catalunya, Spain.) EN ESPANYOL: Me encanta este lugar! Por eso estoy aqui. Que hay a la vuelta de la esquina? Por eso sigo adelante. Foto: Pueblito al norte de Barcelona, Catalunya, Espanya.
  • Taken from my home in Plymouth, Minnesota
  • This is the Spanish version of the poem, "I hate airports," which also is posted here in MNartists.org.
  • I served as Language and Culture Consultant on this video program, working with the production and post team. I provided editorial consulting, script transcreation and copy editing, music selection, and voice talent casting, direction and accent coaching. Also, I did talent work on this show: The English voice-over for the TV news story. This is a bilingual production: Besides the English version that you can watch here, we produced a Spanish version for Puerto Rico.
  • La Voz de La Plaza -- a Spanish-language Latino magazine with a readership of 2 million across the USA, primarily California, Florida, New York, Chicago, key Texas cities and the southwest.