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Piet Zwart 2000

Piet Zwart 2000
Piet Zwart 2000

JPEG (.jpg) A year-2000 composite of design elements from orginal advertising design by Piet Zwart, Dutch, 20th Century.

Piet Zwart 2000 | Media List


Statement

I've imagined starting a Photoshop class to bring historic art works into the new media age. Students will scan original master works, and recombine the elements to make new works. I created the image "Piet Zwart 2000" using original advertising designs from my collection of historic graphic design. Piet Zwart was an early 20th century originator of modern graphic design whose avant-garde style survived his success. His constructivist photography and blazing typography defied boundaries, while his practical eye made kitchens white.

Also see Piet Zwart's free-form typographic composition in "Art Collection" in my gallery, and at the Minneapolis Institute of Art's "Modernism" web site, clicking on the letter N (http://www.artsmia.org/modernism/).